RFL Health Care Reform Ad Campaign on the Value of Laboratory Testing
"Prevention Starts Here...So Should Health Reform" was the headline in recent RFL ads in two widely-read Capitol Hill newspapers, Roll Call and Politico. The headline was set against a half-page photo of laboratory test tubes and a gloved hand reaching for one of them. The goal was to remind Congressional staff and Members of Congress that laboratory testing is a vital part of prevention and wellness — two of the primary goals of health reform, which is now being debated in both the House and Senate. The ads follow two other well-received RFL ads, head-lined "Lab Tests Were Health Reform Before Health Reform Was Cool," which appeared in late April in The Hill and early May in Politico.
 The Hill, June 11 & 17, 2009 |
Roll Call, June 8, 2009 |
 Politico, May 4, 2009 |
 The Hill, April 24, 2009 |